Leads a team of 11 specialists dedicated to delivering a robust digital marketing strategy, with a focus on paid media, SEO, social media, content marketing, performance, and brand campaigns. We oversee multi-channel advertising, and deliver digital content and creative campaigns that engage both local and international audiences.
Leads a team of 6 specialists, defining and executing content strategies for website and social media, with a focus on storytelling and audience engagement. Directs artistic production for VIBE Moris® (2019-2020) and shaped brand strategies for Team MCB cycling (2017–2019) and Krwar. Trase. Resi.® (2015–2018), creating cohesive identities that resonate with stakeholders and target audiences.
VIBE Moris® is a television show that aims to promote the emergence of new Mauritian talent.
Following the success of the men's Team MCB, the goal was to enhance the talent of the Team MCB Girls, aged between 14 and 16.
This role focuses on creating engaging content for internal and external audiences, including social media, while managing press relations to protect and enhance reputation. Responsibilities also include speechwriting for leadership and driving brand promotion through strategic initiatives, events, and digital engagement.
Case study | Krwar. Trase. Resi.®
An overview of the campaign's branding initiatives for Krwar. Trase. Resi.®
The story of Christopher Lagane's triumph in the Tour de La Réunion at only 18.
Krwar. Trase. Resi.® is an MCB Group's documentary series, which tells the stories of Mauritians, who demonstrate immense self-sacrifice and rare courage every day to achieve what seems, at first sight, unattainable.
